However, if your landing pages load within 1 second, you can enjoy an average conversion rate of 32%. Studies show if your site takes more than 5 seconds to load, users will start to drop off at a rate of 1% for every additional second they spend waiting. And being prepared for Black Friday means you need to be ready for increased traffic while maintaining quality, speedy loading times for your landing pages.

If you’re an online retailer, you know how vital your website is. This includes marketing Black Friday deals on social media, utilizing excellent email marketing, and letting your customers (and potential customers) know what awesome offers you’ve got going on during the holiday shopping season.

No matter how great your Black Friday sales are, nobody will know about them unless you have a solid Black Friday marketing strategy. How to market Black Friday ideas for small businesses: 20 Top Tips These days, BF and CM encompass an entire weekend of savings, boosting foot and web traffic alike. This day was designed to supplement Black Friday by promoting online shopping with online-only discounts and deals. In 2005, Cyber Monday was added to the holiday calendar. In 2022, this will be Friday 25th November. It falls on the first Friday following Thanksgiving.

What does Black Friday mean?īlack Friday is considered to be the official start of the holiday shopping season and was designated the biggest shopping day of the year in 2000, with discounts and savings offered by brands worldwide.

Utilizing the best Black Friday marketing strategies with clear and thoughtful campaigns will ensure your brand stands out this holiday season boosting your off-and-online sales, and attracting new, loyal customers. However, while Black Friday and Cyber Monday offer a chance to build brand awareness and gain those all-important holiday sales… When you’re competing against virtually every other brand and business out there, it can be challenging to stay front-of-mind during the shopping season. Black Friday, Cyber Monday, and Small Business Saturday are excellent opportunities for retailers to maximize their profits, with small businesses able to expect a +107% revenue boost over the world-famous shopping weekend.

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